Content is central to any good marketing strategy. We are living in an age of content with around 90% of all marketers doing content marketing. (source)
Guest posting is a pillar technique in any good marketing strategy. In this article, we look at the core fundamentals of guest posting. You’ll learn how to create, distribute and promote your articles through other blogs and media websites.
Creating content your target audience wants to consume really boils down to just one thing - a deep understanding of their wants and desires.
It's now clear that content marketing is critical to any business and it goes far beyond merely having quality material for your site. In fact, content is essential for SEO and e-commerce.
In this article, we look at the new content sharing behaviours, what dark sharing is, and how to report on it.
Taking the plunge and throwing yourself into the deep end of starting a new venture is daunting. There are so many things to do, where do you start? How can you validate your assumptions and remove the risk of failure?
Over the last 17 years of being in digital marketing, I have worked with PR agencies from a supplier and client sides. I have many friends in PR, and I've seen the good, the bad, and the ugly. The following are my thoughts and opinions on using PR agents for content placement.
Keywords are words that regularly appear in your article. They help search engines define what your article is about. Over the years marketers have found ways to increase the page rank by inappropriately placing keywords. Search engines catch on pretty fast and the days of keyword stuffing is long over.
The length of your blog articles really depends on what you’re trying to achieve.
In some cases, short articles will work better than long articles. Let’s look at different content types and what will work best.
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