15 content types you should be using in your marketing

Content is central to any good marketing strategy. We are living in an age of content with around 90% of all marketers doing content marketing. (source)

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15 content types you should be using in your marketing

Content is central to any good marketing strategy. We are living in an age of content with around 90% of all marketers doing content marketing. (source)

How to make guest posting work for your business

Guest posting is a pillar technique in any good marketing strategy. In this article, we look at the core fundamentals of guest posting. You’ll learn how to create, distribute and promote your articles through other blogs and media websites.

Tools And Techniques To Creating Awesome Content Your Audience Wants

Creating content your target audience wants to consume really boils down to just one thing - a deep understanding of their wants and desires.

Content Is Crucial for your SEO and E-commerce

It's now clear that content marketing is critical to any business and it goes far beyond merely having quality material for your site. In fact, content is essential for SEO and e-commerce.

Share buttons are out, Dark social is in

In this article, we look at the new content sharing behaviours, what dark sharing is, and how to report on it. 

Starting a Startup - Event

Taking the plunge and throwing yourself into the deep end of starting a new venture is daunting. There are so many things to do, where do you start? How can you validate your assumptions and remove the risk of failure?

Do you actually need a PR agency?

Over the last 17 years of being in digital marketing, I have worked with PR agencies from a supplier and client sides. I have many friends in PR, and I've seen the good, the bad, and the ugly. The following are my thoughts and opinions on using PR agents for content placement.

How to use social proof to drive brand adoption

Natalie Robinson, founder of Mum’s Garage, explains the benefits of using content to create social proof and drive brand adoption.

How to use keywords correctly

Keywords are words that regularly appear in your article. They help search engines define what your article is about. Over the years marketers have found ways to increase the page rank by inappropriately placing keywords. Search engines catch on pretty fast and the days of keyword stuffing is long over.

How many words are best for a blog article?

The length of your blog articles really depends on what you’re trying to achieve.
In some cases, short articles will work better than long articles. Let’s look at different content types and what will work best.

Recent Posts

15 content types you should be using in your marketing

Content is central to any good marketing strategy. We are living in an age of content with around 90% of all marketers doing content marketing. (sourc...

Read more

How to make guest posting work for your business

Guest posting is a pillar technique in any good marketing strategy. In this article, we look at the core fundamentals of guest posting. You’ll learn h...

Read more

Tools And Techniques To Creating Awesome Content Your Audience Wants

Creating content your target audience wants to consume really boils down to just one thing - a deep understanding of their wants and desires. In this ...

Read more

Content Is Crucial for your SEO and E-commerce

It's now clear that content marketing is critical to any business and it goes far beyond merely having quality material for your site. In fact, conten...

Read more